India Market Entry & Growth

Mayuri is a naturally gifted marketeer, who has depth and experience across multiple functions. Super passionate and driven to deliver results. She has worked successfully across major brands (GoPro, WWE, Viacom/Nickelodeon). I was fortunate enough to work hand in hand with Mayuri to help create GoPro foundation and awareness and in India. Business grew from $3m-$25m+ within a short 3 year period. This was done via her commitment to her company and well established relationships across many stakeholders. Her leadership skills are first class, her skill set up their with the best. I can not recommend someone as highly as Mayuri. A great asset to any company.

I had the pleasure of working directly with Mayuri in my role as Director of Global Brand Strategy and Lifestyle Marketing for GoPro Inc. During this time I came to know Mayuri as a highly creative, savvy, and effective businesswoman. In addition to her professional and personable demeanor, I was most impressed by her ability to drive large impact with limited resources to grow market share in an emerging region. Mayuri’s big thinking combined with her entrepreneurial spirit enabled her to overcome many obstacles to maximize value and ROI and gain market share. I would be most open to answering any questions you may have about my direct working relationship with Mayuri and I would highly recommend her for any important role related to building consumer demand and revenue.

Mayuri has been a valued member of the WWE Global Licensing team that I lead. Mayuri has been proactive and effective in managing her licensee and agent partner relationships in these markets. In addition Mayuri has been the consummate team player and she has worked with her internal and external key stakeholders to resolve a wide range of business obstacles and to set strategy for her markets. Mayuri has put the necessary key building blocks in place to ensure that growth of WWE’s consumer products business in India and Pakistan will occur in the long-term. It has been a pleasure to have Mayuri as part of the team.

I found Mayuri to be extremely hardworking, intelligent, dependable, organized, efficient, and self-motivated. Her attitude to work is enthusiastic and contagious. Mayuri is a good negotiator of contracts and source of idea generation. Her good planning and analytical ability to make sound decisions and accomplish desired goals and tackle a heavy load under pressure had made her an asset to the company. She is also well respected by her peers.
During her tenure with us, she has successfully managed the MTV Licensing Portfolio which comprises of Apparel, Credit Cards, MTV and Vh1 music compilations, home video, also Adventure Holidays to mention a few. Her role resulted in a significant contribution to our Licensing Business in India.

Mayuri was the key point person for the MTV-Citibank cobrand card. During my interactions with her, I have found her committed, possessing high energy levels, and having a creative bent of mind. She also worked towards mutual win-win solutions and understood industry nuances very quickly.

During my Stint in working with Mayuri, i found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Mayuri is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed several Licensing and Merchandising plans for our company that have resulted in increased visibility. Though she was an asset to our marketing efforts, Mayuri was also extraordinarily helpful in other areas of the company. Mayuri assumed a leadership role in meetings, inspiring and motivating other employees. She is a team player and would make a great asset to any organization.

Mayuri is an extremely sincere and dedicated professional. She has phenomenal communication and presentation skills. She has very strong understanding of the Licensing and Merchandising domain. She is also very good with business planning and P&Ls. In her stint with Zapak (by Reliance Entertainment) she has exhibited extremely good managerial skills such as perseverance, team-playing and inter-personal skills.