Discover Mandala-India
Trust Mayuri to bring unparalleled expertise and experience to your India Market entry and Start-up needs with Mandala-India
Discover Mandala-India
Trust Mayuri to bring unparalleled expertise and experience to your India Market entry and Start-up needs with Mandala-India
What is Mandala?
A mandala (Sanskrit: मण्डल, romanized: mandala, lit. 'circle', [ˈmɐɳɖɐlɐ]) is a geometric configuration of symbols. A mandala generally represents the spiritual journey, starting from outside to the inner core, through layers.
Mandala for Business, our interpretation of a Virtuous Cycle
A virtuous cycle is a self-propagating advantageous situation which generates successes in a chain.
Mandala uses the virtuous cycle as a basis or framework for your business vision toward success in India.
Every business or a startup needs to discover their Virtuous Cycle to scale the demand and supply, and drive the business to grow manifold

Indian Market Entry & Start-up Specialist
With over 20 years of experience, Mayuri is recognized for leadership in marketing and business development, renowned for her ability to build sustainable businesses from the ground up in India, successfully launching numerous global brands and driving multi-million-dollar revenue for eminent global organizations.
Indian Market Entry & Start-up Specialist
With over 20 years of experience, Mayuri is recognized for leadership in marketing and business development, renowned for her ability to build sustainable businesses from the ground up in India, successfully launching numerous global brands and driving multi-million-dollar revenue for eminent global organizations.

Founder & CEO
Accomplished India Market Entry & Growth Consultant specializing in GTM strategy planning & execution, business development, sales and marketing, instrumental in assisting global clients like reMarkable and MLB (Major League Baseball) achieve their business objectives in India through effective market entry strategies, sales planning, and targeted marketing initiatives to drive awareness and demand.

Country Head, Director of Business Development & Marketing (India)
Led the successful launch and growth of Hyperice in India, including a strategic partnership with Virat Kohli as India’s first athlete investor, while leveraging distribution and retail networks, strategic partnerships, impactful experiential events, PR initiatives, and social media advocacy to position the brand as a leading wellness tech, setting a strong foundation for sustained business growth.

Country Head, Director of Business Development & Marketing (India)
Successfully spearheaded GoPro’s launch in India through strategic retail and distribution partnerships, innovative marketing initiatives, and strategic alliances, resulting in significant sales growth, heightened brand awareness, and a solid foundation for sustainable business growth aligned with ambitious sales targets.

Director, Consumer Products and Brand Licensing
Effectively orchestrated the launch and rapid expansion of WWE’s licensed merchandise portfolio in India, forging vital partnerships across diverse categories and implementing comprehensive business strategies to establish a strong retail presence, enhance consumer engagement, and ensure the profitability of WWE’s consumer products business throughout the region.

Co-Founder & Director
Co-founded India’s First Brand Licensing Agency, initiating strategic partnerships to represent eminent global IP owners like King Features (Hearst), Sega, Endemol, American Greetings and more. Effectively launching and managing diverse brand licensing programs, while driving business development, licensee management, and operational efficiency to ensure scalable growth and favorable business outcomes for all partners.

Manager, Licensing & Merchandising
Led and expanded MTV and VH1’s consumer products portfolio in India as Licensing Manager, driving top-line growth through successful brand extensions, new product launches, strategic partnerships with key licensees and retailers, and innovative ATL/BTL marketing programs, ultimately solidifying brand leadership and maximizing revenue earnings in the licensed consumer products space.

Founder & CEO
Accomplished India Market Entry & Growth Consultant specializing in GTM strategy planning & execution, business development, sales and marketing, instrumental in assisting global clients like reMarkable and MLB (Major League Baseball) achieve their business objectives in India through effective market entry strategies, sales planning, and targeted marketing initiatives to drive awareness and demand.

Country Head, Director of Business Development & Marketing (India)
Led the successful launch and growth of Hyperice in India, including a strategic partnership with Virat Kohli as India’s first athlete investor, while leveraging distribution and retail networks, strategic partnerships, impactful experiential events, PR initiatives, and social media advocacy to position the brand as a leading wellness tech, setting a strong foundation for sustained business growth.

Country Head, Director of Business Development & Marketing (India)
Successfully spearheaded GoPro’s launch in India through strategic retail and distribution partnerships, innovative marketing initiatives, and strategic alliances, resulting in significant sales growth, heightened brand awareness, and a solid foundation for sustainable business growth aligned with ambitious sales targets.

Director, Consumer Products and Brand Licensing
Effectively orchestrated the launch and rapid expansion of WWE’s licensed merchandise portfolio in India, forging vital partnerships across diverse categories and implementing comprehensive business strategies to establish a strong retail presence, enhance consumer engagement, and ensure the profitability of WWE’s consumer products business throughout the region.

Co-Founder & Director
Co-founded India’s First Brand Licensing Agency, initiating strategic partnerships to represent eminent global IP owners like King Features (Hearst), Sega, Endemol, American Greetings and more. Effectively launching and managing diverse brand licensing programs, while driving business development, licensee management, and operational efficiency to ensure scalable growth and favorable business outcomes for all partners.

Manager, Licensing & Merchandising
Led and expanded MTV and VH1’s consumer products portfolio in India as Licensing Manager, driving top-line growth through successful brand extensions, new product launches, strategic partnerships with key licensees and retailers, and innovative ATL/BTL marketing programs, ultimately solidifying brand leadership and maximizing revenue earnings in the licensed consumer products space.
Testimonials
Get a glimpse of the positive impact Mayuri's work has had on businesses

Cecilie Skarbø
Marketing Manager Marketplaces &
New Geos - reMarkable


I had the pleasure of working directly with Mayuri in my role as Director of Global Brand Strategy and Lifestyle Marketing for GoPro Inc. During this time I came to know Mayuri as a highly creative, savvy, and effective businesswoman. In addition to her professional and personable demeanor, I was most impressed by her ability to drive large impact with limited resources to grow market share in an emerging region. Mayuri’s big thinking combined with her entrepreneurial spirit enabled her to overcome many obstacles to maximize value and ROI and gain market share. I would be most open to answering any questions you may have about my direct working relationship with Mayuri and I would highly recommend her for any important role related to building consumer demand and revenue.

Mayuri has been a valued member of the WWE Global Licensing team that I lead. Mayuri has been proactive and effective in managing her licensee and agent partner relationships in these markets. In addition Mayuri has been the consummate team player and she has worked with her internal and external key stakeholders to resolve a wide range of business obstacles and to set strategy for her markets. Mayuri has put the necessary key building blocks in place to ensure that growth of WWE’s consumer products business in India and Pakistan will occur in the long-term. It has been a pleasure to have Mayuri as part of the team.



During my Stint in working with Mayuri, i found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Mayuri is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed several Licensing and Merchandising plans for our company that have resulted in increased visibility. Though she was an asset to our marketing efforts, Mayuri was also extraordinarily helpful in other areas of the company. Mayuri assumed a leadership role in meetings, inspiring and motivating other employees. She is a team player and would make a great asset to any organization.

Joe Cannon

Rodney Block
Mayuri is a naturally gifted marketeer, who has depth and experience across multiple functions. Super passionate and driven to deliver results. She has worked successfully across major brands (GoPro, WWE, Viacom/Nickelodeon). I was fortunate enough to work hand in hand with Mayuri to help create GoPro foundation and awareness and in India. Business grew from $3m-$25m+ within a short 3 year period. This was done via her commitment to her company and well established relationships across many stakeholders. Her leadership skills are first class, her skill set up their with the best. I can not recommend someone as highly as Mayuri. A great asset to any company.

Joe Dunnigan
I had the pleasure of working directly with Mayuri in my role as Director of Global Brand Strategy and Lifestyle Marketing for GoPro Inc. During this time I came to know Mayuri as a highly creative, savvy, and effective businesswoman. In addition to her professional and personable demeanor, I was most impressed by her ability to drive large impact with limited resources to grow market share in an emerging region. Mayuri’s big thinking combined with her entrepreneurial spirit enabled her to overcome many obstacles to maximize value and ROI and gain market share. I would be most open to answering any questions you may have about my direct working relationship with Mayuri and I would highly recommend her for any important role related to building consumer demand and revenue.

Howard Brathwaite
Mayuri has been a valued member of the WWE Global Licensing team that I lead. Mayuri has been proactive and effective in managing her licensee and agent partner relationships in these markets. In addition Mayuri has been the consummate team player and she has worked with her internal and external key stakeholders to resolve a wide range of business obstacles and to set strategy for her markets. Mayuri has put the necessary key building blocks in place to ensure that growth of WWE’s consumer products business in India and Pakistan will occur in the long-term. It has been a pleasure to have Mayuri as part of the team.

Indra Suharjono
I found Mayuri to be extremely hardworking, intelligent, dependable, organized, efficient, and self-motivated. Her attitude to work is enthusiastic and contagious. Mayuri is a good negotiator of contracts and source of idea generation. Her good planning and analytical ability to make sound decisions and accomplish desired goals and tackle a heavy load under pressure had made her an asset to the company. She is also well respected by her peers.
During her tenure with us, she has successfully managed the MTV Licensing Portfolio which comprises of Apparel, Credit Cards, MTV and Vh1 music compilations, home video, also Adventure Holidays to mention a few. Her role resulted in a significant contribution to our Licensing Business in India.

T.R. Ramachanddran,
Mayuri was the key point person for the MTV-Citibank cobrand card. During my interactions with her, I have found her committed, possessing high energy levels, and having a creative bent of mind. She also worked towards mutual win-win solutions and understood industry nuances very quickly.

Robert Khongwir
During my Stint in working with Mayuri, i found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Mayuri is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed several Licensing and Merchandising plans for our company that have resulted in increased visibility. Though she was an asset to our marketing efforts, Mayuri was also extraordinarily helpful in other areas of the company. Mayuri assumed a leadership role in meetings, inspiring and motivating other employees. She is a team player and would make a great asset to any organization.

Rohit Sharma
Mayuri is an extremely sincere and dedicated professional. She has phenomenal communication and presentation skills. She has very strong understanding of the Licensing and Merchandising domain. She is also very good with business planning and P&Ls. In her stint with Zapak (by Reliance Entertainment) she has exhibited extremely good managerial skills such as perseverance, team-playing and inter-personal skills.
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